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4 Steps to Measuring Marketing Results
There’s an old saying: “I know half my advertising is working—I just don’t know which half.” Small business owners have always struggled to figure out if their marketing efforts are actually getting...
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Boost Your Marketing Campaigns with These 5 Web Tools
Since joining the marketing industry primarily as a Web designer, I’ve worked with a myriad of different website tools to enhance our clients’ marketing campaigns and boost their effectiveness. The...
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All You Really Need to Know About Marketing
Marketing just isn’t that complicated. Oh, sure, there’s all the figuring new stuff out every new day, but really, when it comes down to it, there are only a handful of things that actually matter. Get...
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Do You Have Battered PPC Syndrome?
Picture this; You wake up tomorrow morning and you get beat over the head with another bill from your PPC (pay-per-click) Agency. You’re thinking to yourself, “What have they been doing, are they...
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Track Your Online Reputation with These 3 Alternatives to Google Alerts
If you want to know what your customers are saying online about your business or what a competitor across town is up to, Web-monitoring tools can help. They are also known as Alert apps and basically...
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5 Features of Conversion-Friendly Web Content
By Anna Milward Have you ever spent hours crafting the perfect landing page, marketing email, or blog post? Agonizing over every word while grabbing handfuls of your hair as you try to find that...
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New Facebook Cross-Device Ad Reporting Provides Improved ROI Tracking
Facebook’s simplification of its ad options improved the usability of advertising on Facebook for many businesses. Now, the social media giant has taken another step forward in meeting advertisers’...
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3 Powerful Online Marketing Dashboard Tools
When it comes to growing your business, one of the most important things you can do is create the right kind of online marketing campaign. And it’s not just about search traffic anymore, either. Social...
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Focus On Conversion Optimization, Not Just More Traffic
I often hear this statement from clients, “I need more traffic so I can generate more revenue”. Stop Thinking That Traffic = Revenue Everyone wants to make more money but most businesses go about it in...
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Accentuate the Positive: How to Rebuild an Online Presence
Most businesses agree that positive and negative online reception will likely occur in equal amounts. Sometimes, however, a negative Web presence can overwhelm certain businesses, driving clients away...
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Less Time, More Impact: Online Marketing Trends of 2014
Entrepreneurs have fared well with 2014’s online marketing trends. With an emphasis on image-centric content, social media expansion, and mobile-friendly websites, the labor to create online marketing...
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Need More Customers? Key Moves for Your Small Business
By Heather Foley It’s tough out there for small business owners. There’s always something you should be doing, and at times you may find that you’re doing everything yourself. One task that never goes...
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The Importance of Return on Attention (ROA) in Marketing
By Rosita Bunce When you deliver a message, regardless of what it says and its impact, you marketing strategy will only be truly effective if the message is reinforced. With so many places for...
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Dominate Your Competition Using Metrics: Here’s How
Metrics, or Key Performance Indicators (KPIs), are the numbers in your business that tell whether you’re succeeding or not. All businesses track at least one metric, such as total sales. But more...
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Boost Your Customer Retention Rates With Loyalty Marketing
Are you ready to increase customer retention rates? Are you looking to use loyalty marketing as a way to increase customer loyalty to your brand? What started out as the loyalty cards that have filled...
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